helps organizations make sense of cognitively complex tasks—such
as disease management and multinational collaboration—to
design solutions that work.
The MacroCognitive Perspective
Understanding how people make decisions
under messy conditions–complex, ambiguous, shifting
conditions—when all the traditional advice goes
out the window. We apply the MacroCognitive perspective
to thorny problems such as working with people from other
cultures and managing healthcare challenges.
Helping organizations and their leadership
manage in multinational and multicultural contexts. We
help people discover how to coordinate with counterparts
from other national groups by realizing how thinking differences
can hamper or enrich multinational collaborations. We help
organizations anticipate and manage the actions and decisions
of team members, competitors, adversaries, and customers
from different nations.
Helping organizations, professionals,
and patients manage the complexity of the health care system
and health maintenance regimens. For example, we develop
programs that support patients with diabetes to discover
how to manage their own blood glucose levels and avoid
the crippling effects (e.g., blindness, amputations, kidney
failure) that afflict millions.