One goal is to improve teamwork and technology
transfer for organizations and to help practitioners anticipate
and shape the behavior and decision making of colleagues,
customers, adversaries, and competitors.
Organizations are often disappointed by the performance of
multinational teams, the transfer of technology across
national borders, and the costly mistakes of anticipating
the actions and decisions of those from different nations.
These are problems for global organizations and collaborations
where Western technical and scientific personnel, corporate
leadership, and military organizations often struggle
when working with colleagues and technology from non-Western
nations. It is also a local problem because organizations
in the U.S. have foreign-born employees.
Multinational work teams with highly skilled
members can have marginalized and disengaged members. The
Westerners may take on the primary responsibilities and assign
the more mundane tasks to the outsiders. This tactic can reduce
the effectiveness of the team and present barriers to international
cooperation and trade. This dysfunction is likely to get worse
as more high-end positions are staffed with specialists from
other regions of the world. As these specialists move up the
corporate hierarchy, the problem of dysfunctional teamwork
moves with them. It will also get worse as international technology
Multinational understanding is also critical
when organizations need to deliver information to customers,
colleagues, or adversaries from different nations. To provide
the intended meaning requires an accurate understanding of
how the intended recipient will perceive a message. Cultural
mismatches are prevented when the framer of the message can
‘see’ as the intended recipient does.